For me my totem animal is the one I identify with both internally and externally. The crow comes to me often, talks to me, pokes fun at me. My entire personality over the years has become more crow like, I collect crow things, I have crows on me at all times, everyone knows about my totem. My animal guides, the ones that help me when doing shamanic work are my own, they are internal only, what happens with them is always kept hidden, those are our secret journeys and their help to me is not my secret to tell as how my help to the person needing help is not their secret to tell. That's the best way I can describe it for me, it's probably just a different use of the term totem and guide.